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Apple Review Team rejected my game because of Guideline 4.3 - Design Spam. I'm pretty sure about my game isn't similar any other game in Earlier I had about 20 similar travel apps. All of them received a rejection for the reason of Guideline 4.3 - Design Spam. Later, according to 4.3 Spam. Don't create multiple Bundle IDs of the same app. If your app has different versions for specific locations, sports teams, 13 Aug 2017 Guideline 4.3 - Design - Spam Apple has taken a stance against clones in the past but even more so after introducing guideline 4.2.6 - Apps created from a Change the design of your app so it doesn't look the same as your other apps I've had 3 apps rejected over the last month all for 4.3 design, spam. under the. I had to face a lot of issues with those "guidelines". Frankly 17 Sep 2018 I have been fighting long time with Apple in email and over phone regarding this issue. According to their 4.3 policy: “Don't create multiple 5 Oct 2017 18 Sep 2017 Chinese developers file complaint against Apple for 4.3 design spam guideline about Apple's unreasonable 4.3 App Store review guideline.26 Apr 2018 Tldr - submit the app into its own developer account. Full version below - Apple Updates Guidelines for White Label Apps 2018 Background In June each year